Do you know when is the most effective time to run your event?
We analyzed data by month and day of the week for B2B events across industries. Here's what we found:
🌡 Best Months (Peak Activity):
✅ March, April, May — the spring peak across nearly all industries.
✅ September, October, November — the autumn rebound after the summer break.
⚠ Medium Months:
✔ June, July — good for sports, outdoor events, and creative formats.
✔ February — works well for the fashion industry (shows, new collections).
❌ Less Active Months:
✖ January — winter holidays, slower business activity.
✖ August — mass vacations, lower audience engagement.
✖ December — year-end wrap-up, focus shifts to internal matters and holiday parties.
And when it comes to days of the week and time of the day within it:
✅ Tuesday–Thursday → best for attendance & focus.
⚠ Monday & Friday → tricky, people are distracted.
❌ Weekends → only for special formats (retreats, culture, destination events).
💡 Want tailored insights for your industry? Drop us a message! ♾️
