On October 19, 2026, organizers of BST Hyde Park announced that legendary American rock band Bon Jovi will headline the festival's 2027 edition.
The performance is scheduled for June 24, 2027, at Hyde Park, marking the band's return to the event 14 years after headlining its inaugural edition in 2013.
The announcement represents a significant milestone for the festival, reconnecting one of its original headline performers with an established international live-entertainment platform.
The concert will form part of Bon Jovi's ongoing Forever Tour, following a series of sold-out performances in major international venues, including London's Wembley Stadium and New York's Madison Square Garden.
Produced by AEG Presents, BST Hyde Park has developed into one of the United Kingdom's prominent outdoor concert series, attracting internationally recognized performers and large audiences to central London.
The 2027 announcement also reinforces the festival's commercial partnership model. American Express remains its title sponsor, with cardholders receiving priority access to tickets.
Presales begin on October 19, while general ticket sales open on October 23. Additional performers and supporting acts will be announced later.
The festival combines large-scale concert production with premium hospitality, corporate sponsorships, ticketing partnerships and destination-driven entertainment.
For event industry professionals, Bon Jovi's return highlights the commercial value of long-term artist relationships, established festival brands and strategic sponsorship agreements.
It also demonstrates how major music festivals can use anniversary connections and returning performers to strengthen audience loyalty, generate international media attention and build anticipation well ahead of the event.
No comments yet. Be the first to comment!