Oman Convention Centre Expands Beyond Business Events with New Arts and Culture Season

Oman Convention and Exhibition Centre has launched a dedicated Art and Culture Season, expanding its programming beyond conferences and exhibitions into concerts, theatre, visual arts and live entertainment. The programme includes major Arab performers, the return of the Muscat Art exhibition and additional cultural productions, with OCEC explicitly linking the strategy to tourism, hospitality and visitor spending. The move illustrates a wider venue trend: convention centres are increasingly diversifying their calendars to become year-round cultural and entertainment destinations rather than relying primarily on B2B events.