HubSpot Turns INBOUND into UNBOUND After 15 Years

HubSpot has rebranded its long-running flagship conference and trade show from INBOUND to UNBOUND, marking a significant repositioning of an event brand built over 15 years. The revamped three-day event, held in Boston on September 16–18, illustrates how established organizers are rethinking flagship event identities and formats as audience expectations and the technology and marketing sectors evolve.