South Korea's four leading entertainment agencies—HYBE, SM Entertainment, YG Entertainment and JYP Entertainment—have established a joint venture to organize FANOMENON, a global K-pop festival planned for December 2027.
According to a November 10 report by The Asia Business Daily, the joint venture completed corporate registration on October 26, with headquarters in Seoul.
The company will oversee festival planning, production, operations and related intellectual property management. Trademark rights are expected to be shared equally between South Korea's Ministry of Culture, Sports and Tourism and the joint venture, following earlier controversy surrounding the trademark application.
The collaboration brings together companies representing some of the industry's most influential artists and entertainment brands.
For festival organizers, FANOMENON represents a significant example of competitors collaborating on large-scale entertainment infrastructure, potentially creating new opportunities for sponsorships, international audiences and cross-agency programming.
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