Brand Licensing Expo 2027, formerly known as Licensing Expo, officially opened registration on November 10, announcing a refreshed identity and more than 265 confirmed exhibitors.
Organized by Global Licensing Group, part of Informa, the exhibition will take place May 25–27, 2027, at Mandalay Bay Convention Center in Las Vegas.
The rebranding reflects the growing importance of intellectual property partnerships across entertainment, sports, gaming, fashion, food and live experiences. The upcoming edition will introduce enhancements for new and returning visitors while retaining curated business matchmaking, industry content and brand showcases.
Early-bird exhibition passes start at $35, with complimentary admission available to qualified retailers.
For the international events industry, the announcement illustrates how established B2B exhibitions are adapting their identities and programming to serve increasingly interconnected markets for branded products, entertainment and experiential licensing.
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