Japan to Showcase Themed Airport Experiences and New Tourism Infrastructure at World Travel Market London

According to an October 9 report, Japan is preparing to present new tourism developments at World Travel Market London 2026, taking place November 3–5. The presentation will highlight six new hotels, additional rail services and the redesigned Noto Satoyama Airport, which reopened in July with a Pokémon-themed identity. The initiative demonstrates how destinations are incorporating entertainment franchises, themed environments and infrastructure improvements into visitor experiences. Japan's participation also highlights the importance of international travel exhibitions as platforms for destination marketing, tourism partnerships and the promotion of innovative visitor attractions.