On October 12, 2026, the 91st Paris Motor Show 2026 opened its press day at Paris Expo Porte de Versailles, launching one of the world's most established automotive exhibitions. Running through October 18, the event brings together international manufacturers, technology developers and mobility innovators.
Approximately 20 Chinese automotive brands are participating, twice as many as in 2024, while manufacturers are expected to unveil up to 60 new models. The programme extends beyond vehicle presentations to include industry conferences, interactive technology demonstrations, test-driving experiences and entertainment activities.
The exhibition highlights the renewed importance of international motor shows as platforms for product launches, technological innovation and global business development. Its combination of professional conferences, consumer experiences and entertainment also demonstrates how traditional trade exhibitions are evolving into multidisciplinary events.
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