The Hong Kong Tourism Board has begun a three-year strategic partnership with Informa Markets aimed at developing major B2B2C events in sectors including yachts, supercars, jewellery, private aviation, luxury travel, wellness and art. The initiative starts with an international roadshow linked to the Monaco Yacht Show and will lead into the Festival of Connoisseurs at AsiaWorld-Expo in November. The partnership is a notable example of a destination working directly with a global exhibition organiser to create new event IP rather than simply attracting existing shows.
Hong Kong and Informa Explore New Flagship Events for High-Value Industries
Exhibitions & Trade Shows 1 hour ago
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