On October 28, 2026, Latvia's first international event industry forum, PULSE 2026, opened at Hanzas Perons in Riga, bringing together event organizers, creative agencies, brand representatives and communications professionals from across Europe.
The two-day programme features experts from nine countries, including representatives of Jack Morton Worldwide, NORD DDB and experiential production companies.
Sessions explore emerging event technologies, brand experiences, creative production, sustainability and changing audience expectations.
The programme combines keynote presentations, practical workshops, industry debates and case studies from international event projects.
Organized by Making Magic, PULSE aims to strengthen the competitiveness of the Baltic events industry and encourage international collaboration.
For event professionals, the forum highlights the growing importance of experience-led design, cross-disciplinary creativity and knowledge exchange in developing more engaging and commercially effective live events.
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