On November 6, organizers announced the Hanoi International Food and Culture Festival, also promoted as the Hanoi Firebeat World Festival, scheduled for November 27–29 at the Vietnam Exhibition Center.
The festival will occupy more than 43,000 square meters, bringing together over 200 food and beverage brands, international chefs and cultural performers. Organizers aim to attract approximately 150,000 visitors.
The programme combines the Global BBQ Championship, World Culinary Festival, Firebeat Global Concert and Global Culture Village. Visitors will experience cuisines from five continents alongside Vietnamese culinary traditions, cooking demonstrations and cultural exchanges.
Supported by international culinary associations, the initiative aims to establish an annual festival brand and strengthen Hanoi's position as a cultural tourism destination.
For event organizers, the project demonstrates how food, music, competitions and destination marketing can be integrated into a large-scale public festival.
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